How I Sold My House in Six Days on Craigslist: And Saved Almost ,000 with My Simple Online “For Sale By Owner” Marketing Plan
The author spent three weeks getting her house spruced up, and then placed an ad on Craigslist. Six days later she had a signed full-price offer. Some of her marketing techniques are a bit unconventional, but they worked. In this book, you’ll learn: The six reasons why the author was convinced she could sell her own home without the help of a real estate agent. How she got her house ready for sale, while completely ignoring the usual advice of “staging” experts. The online resources that hel
List Price: $ 12.95
Price: $ 11.66
Building Findable Websites: Web Standards, SEO, and Beyond
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Help more people find your site Help users find content within your site Encourage return visits The path this book travels through the villages of Web stan
List Price: $ 44.99
Price: $ 4.33
A must buy for those who want to save money when selling their house themselves.,
0
Was this review helpful to you?
|Useful and simple magic!,
0
Was this review helpful to you?
|Content is still king,
The book is an interesting blend of high-level strategy and low-level techie tools and techniques. The mostly likely audience is actually webmasters more than web designers or marketers, although all would benefit from it. The most valuable part for me was the review of the many management tools, most of them free, available for studying your web site.
The web standards part doesn’t really get a lot of attention in this book. No one today is going to seriously argue against following web standards. The advice in this book is limited to “use HTML elements for what they were designed for,” with a promise that that will improve your search rankings. For example, it recommends using the various header levels to structure your document instead of just using boldface and bigger type, and it recommends using tables only for tabular date and using CSS for precise placement of a mosaic of elements.
A lot of what’s here is not really about findability but about making your site worth finding, and about how to hold on to your audience once they’ve found the site. It covers techniques such as mailing lists (old technology but still very valuable), RSS feeds, user-generated content (such as product reviews), and blogs. The book makes the interesting point that authoring for search engines is very similar to authoring for the visually impaired. If you are careful to make your site accessible to humans, it will automatically be more accessible to search engines. There is specific advice on handling blogs, JavaScript menu systems, Shockwave Flash, and Ajax.
0
Was this review helpful to you?
|Not just another SEO book,
What strikes me most about this book is that literally every page has website resources or bits of code. The second most striking this is the author does not fill page after page of why to do something. The whys are kept to the point and jump right into the hows. This book is not filled with dozens of interviews or inspirational stories though it does have real world examples which the author provides links to so the reader can get more detail. I really liked the example of BMW Germany getting blacklisted from Google for blackhat SEO tactics.
The author also has a great companion website to the book which includes 5 bonus chapters, the table of contents for the book, website tools and code used in the book. Since Amazon doesn’t have a ‘Search Inside’ on this book, you can read the bonus chapters to get a feel for the book and the author. Also be sure and check out his blog at […] where you can see samples of his work and a list of books he uses as references two of which I’ve decided to get as well.
After reading this book, I appreciate the difference between findability versus SEO. This book focuses on best practices and web standards of which SEO is only a part of.
0
Was this review helpful to you?
|SEO the right way,
Being a web standards practitioner, I had great theories of how building a website the right way can take care of most of your SEO woes. After reading Aarron’s book on the topic, my theories were solidified. having a website that is built semantically using XHTML, CSS and javascript will drastically make your web presence findable for your users and for the search engines.
Is your website still wrangling a table based layout with messy unreadable code? Before spending thousands on SEO enhancements, read this book. See what the buzz of Web Standards is about(if you have not already) and go from there; you will not be disappointed.
0
Was this review helpful to you?
|