A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web
It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how
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Social Media for WordPress: Build Communities, Engage Members and Promote Your Site
A quicker way to build communities, engage members, and promote your sites Integrate automated key marketing techniques Examine analytical data to measure social engagement Understand the core principles of establishing meaningful social connections In Detail Social Media can help elect a U.S. President, transform the way we educate ourselves and drum up support for disaster relief. What lies beneath the two ominous buzzwords is not some secret game-changing technology but rather a new approac
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This book will tell you what you need to know to get involved online, build your presence, and interact, share and collaborate.,
0. Introduction
1. Creating your social media strategy
2. Preparation
3. RSS feeds & blogs
4. Building a WordPress powered Web site
5. Podcasting, vidcasting, & Webcasting
6. Social networking & micro-blogging
7. Social bookmarking & crowd-sourcing
8. Media communities
9. Widgets & badges
10. Social media newsrooms
11. More social tools
12. Pulling it all together
13. Looking to the future
14. Measuring your success
15. Conclusion
A. Installing WordPress
B. Creating your own RSS feed
C. Building your own widget
D. WordPress 2.7
Clearly the author is partial to WordPress-dot-com. But there’s nothing wrong with that. WordPress offers great tools and it is a very nice service provider. Chapter 4 talks about WordPress. Appendix A describes the process for setting up WordPress. And Appendix D is kind of a supplemental blurb to Appendix A. I found the Introduction to be great. Chapter 1 on strategy was great, and chapters 12 through 15 were wonderful, too. Chapters 2-11 did a good job of providing tools and tactics to be used in building your online presence.
Building a meaningful and productive online presence is all about (1) interactivity, (2) sharing, & (3) collaboration. This book will tell you what you need to know to get involved online, build your presence, and interact, share and collaborate. 5 stars!
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|An Excellent Guide to Social Media and Web 2.0 Optimization,
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|A comprehensive examination of maximizing social media efforts.,
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|A must-buy for all bloggers and entrepreneurs,
I received this book for free as a gift from the author. I initially believed I knew pretty much everything I needed to know but after peering through the first few chapters I couldn’t have been more wrong. The author does a fantastic job of presenting and relating the material to the reader. It doesn’t slap you in the face with a bunch of garbled text but rather, it comes at you in a way that is both welcoming and comfortable. The material is presented both professionally and thoughtfully (as it should be for beginners). The best part about this book is that it doesn’t try and overwhelm you right at the gates with information but lead you by the hand step by step.
Opening up the first few chapters presents the concept of social media marketing and how WordPress can help you achieve your goals. From there, it is a step-by-step guide in not only how to utilize WordPress to its fullest potential but also get an edge on your competition. Even for those not well versed in computers can rest easy since this guide is packed with quick reference tips, detailed photographs, and even a the publishers’ direct email address to answer any questions you may have. I love the fact that every time new material is presented and you go through the steps to do it, the author then explains the completed process once more in the “what just happened” section to reiterate the material and further explain the process while tying up any loose ends. The number one goal of this book is to present a complete resource to using WordPress while making sure that knowledge sticks and it certainly does a phenomenal job.
After reading this book once over I can safely say that my favorite and most referenced chapter is number 6: Managing Your Site. This is by far the most dedicated and complex of all of the steps involved in the process and the only one that is never truly complete. I especially loved the list of free plugins available to enhance your website. Some books try to sell you more on top of what you’ve already purchased but this guide isn’t trying to sell anything more than you’ve already purchased which I found very welcoming. I particularly enjoyed the 7th chapter because the book presents detailed tips and tactics to engage site visitors, personalize, and promote your site. Sometimes we believe we have all of the tools and when it comes down to it, the little things we overlook can make the difference between ordinary and extraordinary.
I can honestly say that this book is the ultimate resource for establishing, building, and maintaining a social media presence through WordPress. Owning this book is like having the complete how-to guide right at my fingertips. My blog has definitely jumped to the next level and I’ve already started to gain new followers. I don’t know where I would be without this handy guide but I do know one thing’s for certain, I wouldn’t want to find out.
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